Thursday, December 31, 2015

Islamic headscarf global fashion ... conquer the world

Published by HappyLife on Thursday, December 31, 2015  | No comments



Once the Malaysian actress Noor Nilova show cradle, which is loved by millions, on the screen until Maajabuha rush to buy clothes that appeared in that day, including the hijab

Of light, known as Nilova, 26-year-old. A former beauty queen and television broadcaster Muslim watched by 1.4 million people on the 'Twitter' and 2.2 million people on Facebook

And enjoy the light of a tremendous appeal and intelligence in the field of projects and business, as they face the propaganda of the company 'veil Nilofar' fashion, owned by the family that has become in just over a year and one of the major brands of the veil in Malaysia and looking to overseas markets to export its products




Muslims make up 60 percent of the total population in Malaysia, which is the only one who does not see a significant growth of what has become known indecent costumes worn by Muslim country. It is estimated that the value of this market amounted to about $ 230 billion in 2014 and is expected to reach $ 327 billion in 2020

And reached sales company "Nilufar", that the cost of any veil which no more than 100 Malaysian Ringgit ($ 24), to 50 million ringgit ($ 11.8 million) this year, which is more than double the goal that was set by the family in mind

The company products and sells in the main store and through a national network of 700 distributor, also sells the veil over the Internet and sends it to any spot in the world, and has distributors in Singapore and Brunei, London, Australia, the Netherlands and the United States, and therefore aims to become a global brand



According to Nur Nabila, sister Lenovo at the age of 30 years and general manager of the company, "The HP Prima International": "We were surprised by this huge number of applications

Even if their clients, who are dressed in the finest veil, receive disproportionate appreciated

And this increases the demand for the veil is the desire to wear clothes more prudish Muslim women even outside the Middle East and South Asia. This shift has occurred over the past thirty years




 Alia Khan, think  head of Islamic Fashion Design Council 'that "it comes back to values
It comprises about 5,000 members, a third of them are determined from the diameter of 40 countries of the world

Khan says that "the demand (for indecent clothing) formidable."
Turkey is the largest Islamic fashion markets, and steadily growing Indonesian market and Indonesia is seeking to be one of the world leaders in this field

Diane Balange trained in the French capital Paris on Instagram and watched by about 2.5 million admirers leading indecent clothes in style

Balange and recently chosen by the magazine "Bzenz Of Fashion" British to be among the 500 people from the most influential people in the fashion world. Balange designs are sold in 14 branches in Indonesia and one branch in Malaysia


It increased the number of women who wear the veil in the countries of the Western world, which is where Muslims are a minority

In September / September last, the British supermodel Mariah Idrissi became the first lady wears a headscarf and appear in a major role in the commercial for the "H & M" company, the second largest global company to sell clothes

During the 'London Fashion Week' this year, set up the three sisters who are responsible for Malaysian brand clothes "Mumbeykita" first introduced to them.
It could be argued that they present interesting designs Jzbn veil which Artdenha more than the clothes that were displayed on the show gangway

Western designers also showed interest in uniforms Muslim women. In 2014, the company "Donna Karan New York," launched a clothing range for the month of Ramadan

The major Western companies have followed suit, as it has sold two companies, "Tommy Hilfiger" and "Mango" Islamic clothing during Ramadan

The company "Uniqlo" Japan has cooperated with the British fashion designer "Hannah Tajima" to design and sell a variety of modest clothing that included a veil and'kpaia ', a traditional costume of the Malaysian fashion

And a noble aspiration, which does not wear any veil, the largest invasion of Malaysia, Singapore and Brunei markets, and is determined to make 'Nilofar' first brand of the veil in the world

Says Noble, "when some say the market is untapped and ozone, it is really an untapped market. Brought about social networking sites leap already quality. Women who wear the hijab today are not only those who come from the desert or from the villages, but could not symbols famous among people and successful figures wears a veil




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